Welcome to
Clifton Improvement Association (CIA)
A member-supported park dedicated to preserving Preston Beach access, the natural environment, and community along the Swampscott and Marblehead coastline.
What is the Clifton Improvement Association?
A special place, cared for together.
Founded in 1934 by a group of summer residents, the Clifton Improvement Association (CIA) was created with a simple vision: to make Preston Beach accessible to those who lived in the immediate neighborhood.
Today, Beach Bluff remains a privately owned coastal park, cared for by members who share a commitment to stewardship, access, and respect for the natural environment. The park and its adjacent parking lot—both lands generously donated to the CIA—allow the community to enjoy Preston Beach year-round.
Become a member
Members gain beach parking access while directly supporting the maintenance, safety, environmental preservation, and long-term care of the park. Member support also helps ensure continued access for current and future generations.
Whether you visit daily or seasonally, your support makes a real difference.
Events & Community
Connect with fellow Preston Beach-goers from Swampscott, Marblehead, and beyond, during events at Beach Bluff Park.
From seasonal gatherings to volunteer days, events help bring members together and strengthen our shared stewardship of the park.

